Having a direct line to your customers' pockets—a channel where you can reach them instantly, grab their attention and seal the deal. That's precisely what WhatsApp marketing offers for e-commerce businesses.With over 2 billion active users worldwide, it's the ultimate playground for boosting sales and building lasting customer relationships.But wait, you might…
With over 2 billion monthly active users, WhatsApp has become a game-changer for businesses looking to connect with their audience on a personal level. But WhatsApp marketing isn't that easy. With so many tools out there, it can be confusing. Fear not, we've done the legwork for you. In this guide, we'll explore the top…
As an e-commerce business owner, getting the right ecommerce reports from your marketing agency is critical. You need visibility into your campaigns and website analytics to make data-driven decisions. But with so many metrics and reports to choose from, how do you know which ones really matter?Here are 5 must-have ecommerce reports you should…
Finding the right e-commerce marketing agency to partner with is a big decision that can have a major impact on your business's online success. With over 2 million e-commerce companies in the world, the competition for reaching and converting online shoppers is fierce. A quality agency can provide immense value through specialised expertise and resources…
More than 2.14 billion users perform online shopping worldwide. That's why hiring an ecommerce agency comes into the limelight. Finding the right ecommerce agency to partner with can be tricky. With so many options out there, how do you know which one is the best fit for your business? As an Indian ecommerce business owner,…
A website's conversion rate tells you how good your site is at turning visitors into customers. It’s the percentage of website visitors who take a desired action, like making a purchase or signing up for a newsletter. Once you have customers coming in from your ads, the next most important focus should be conversion rate…
That morning coffee run isn’t so simple anymore. Popular apps like Starbucks are accused of using tricky design tactics that intentionally confuse users into spending more money. Consumer advocacy groups protest Starbucks mobile app forcing customers to add $10 to gift card balances or forfeit remaining cents. This creates a pattern of rounding up balances…
Facebook Ads provide ecommerce businesses an incredibly powerful platform to drive traffic, leads, and sales. However, effectively optimizing campaigns requires closely tracking the right performance metrics.With over 800 metrics to choose from, it can be overwhelming to determine which are most vital. In this comprehensive guide, SellSpell has listed the 22 most critical Facebook…
With over 3 billion monthly active users, Facebook offers one of the largest and most engaged audiences to connect with potential customers. Their advanced targeting options based on interests, behaviours, past purchases and demographics allow e-commerce businesses to hone in on their ideal buyers. Facebook ads get positioned right in the News Feed alongside organic…
You have a great product idea and are ready to launch your own direct-to-consumer (D2C) brand. One of the most important decisions you need to make early on is picking an e-commerce platform to power your online store.(Source)The two leading options for small business owners are Shopify and WooCommerce. But with so many…
Long gone are the days when you could post something and go viral. Nowadays, that would be a dream seen by social media managers.So, how do you build your social media profile from scratch to thousands of followers?From my personal experience at Sellspell and closely working with several social media projects, these are…